Welcome to our Debatable series where we invite top email marketing and ecomerce experts to share their opinion and debate on the hottest topics and questions that you and thousands of other marketers face every day!
How often should I be sending email campaigns? What is the number 1 mistake email marketers should try to avoid? How many emails should be in welcome automation? Do you know?
Let’s ask our experts!
Gabe Macaluso currently serves as the Director of Customer Success at Omnisend. He has been active in the email marketing and the ecommerce space for nearly a decade where he has worked with a number of IR1000 retailers. Macaluso is a published contributor and is a regularly invited guest lecturer at NC State University. He currently lives in Charleston, SC and loves to enjoy the beach with his wife and two kids.