Did you know that 7% of people who click on a campaign email go on to complete their purchase? And did you know that number jumps to 34% for automated emails? Yeah... That's a lot! In this video Greg will go through everything that you need to know to make those email campaign CTA's convert whether it's an automated one or not.
Greg Zakowicz is a veteran marketer and the Sr. Ecommerce Expert at Omnisend. With over 15 years of experience in email, mobile, and social media marketing, he’s helped over 100 DTC companies around the globe, including numerous from the Internet Retailer Top 1000, maximize sales through their email and SMS marketing programs.
Zakowicz is a respected voice in the marketing and retail industry. He is a frequent speaker at in-person and online ecommerce events, has been published and quoted in top media outlets including Total Retail, Adweek, Multichannel Merchant, and Forbes, launched two ecommerce podcasts (including a MarCom Gold award-winner), and has been retained as an industry expert witness for trial.
You can find him on Linkedin and on Twitter at @WhatsGregDoing
