Good news that mistakes happen to the best of us. There are a lot of common email marketing mistakes though so we're going to go through all of them in this video and help you make... well... less mistakes!
Sounds good? Awesome.
Snippet of what you questions you will find in this video:
1. Writing unclickable subject lines
2. Neglecting segmentation
3. Getting the timing wrong
4. Using too many unclear CTAs
5. Alienating your mobile users
6. Sending unprofessional marketing emails
7. Not tracking email metrics
Greg Zakowicz is a veteran marketer and the Sr. Ecommerce Expert at Omnisend. With over 15 years of experience in email, mobile, and social media marketing, he’s helped over 100 DTC companies around the globe, including numerous from the Internet Retailer Top 1000, maximize sales through their email and SMS marketing programs.
Zakowicz is a respected voice in the marketing and retail industry. He is a frequent speaker at in-person and online ecommerce events, has been published and quoted in top media outlets including Total Retail, Adweek, Multichannel Merchant, and Forbes, launched two ecommerce podcasts (including a MarCom Gold award-winner), and has been retained as an industry expert witness for trial.
You can find him on Linkedin and on Twitter at @WhatsGregDoing
